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Professional & Academic Use of LinkedIn  

Last Updated: Feb 17, 2016 URL: Print Guide RSS UpdatesEmail Alerts

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What is LinkedIn?

LinkedIn is a business-oriented social networking service. It's used to stay connected with past and current co-workers, to make new connections, and to even stay up to date with what's going on with industries and companies from a business perspective. There are also groups that you can join and participate in group discussions with (groups exist on just about every topic, background, and interest). 


Why should I use LinkedIn?

LinkedIn offers users innumerable benefits but here are some of the main ones on why you should use it:

  • If you are looking for employment, it's a great way to get noticed by potential employers.
  • If you wish to stay in touch with former instructors or co-workers, now you can (these are perhaps individuals you wouldn't have as "friends" on Facebook).
  • You can search and apply for jobs directly through the website.
  • You want to interact with people in your industry and those that share similiar professional interests.
  • It means you're serious about wanting to put your Brown Mackie College education that you received to good use.

LinkedIN is NOT Facebook

While LinkedIN is a social media site, it is a "professional" social media site which means that it is not used in the same manner as Facebook. When using LinkedIn, here are some things to keep in mind:

  • You would only ever want to post content that is professional in nature (e.g. no bad language, no photos that show you or your friends not exercising common sense).
  • Think of your LinkedIn profile as an online resume, one that can be potentially viewed by anyone at any time of the day. 
  • You want your profile to attract potential new connections, not turn them away. So just to reiterate, you always want to have clean and professional content posted.




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